Tag: Twitter

Do You Need an Author’s Newsletter

Establishing your online author presence

If you are a self-published author like me, you will soon understand the importance of establishing your author platform. This can include building an author’s website as well as social marketing through vehicles such as Facebook, Instagram, Pinterest, and Twitter.

Another vital part of your author’s platform is an author’s newsletter. This is especially important as a self-published author because most of your interaction with your readers can take place through Amazon.com. This is not really a bad thing, just a statement of fact. However, if you were to leave Amazon.com or, while it is quite unlikely, Amazon was to go out of business, they would have the list of your most loyal readers … not you.

It is vital to maintain an accurate and growing list of readers. An author’s newsletter allows you to do precisely that.

Benefits of an author’s newsletter

There are many benefits to creating an author’s newsletter, and they are worth the bit of extra work needed to set one up and keep it going.

  • Perhaps the most crucial benefit is that regular email contact with your readers helps you create an additional connection with them, a relationship that goes beyond your books and your social media presence.
  • A regular newsletter keeps you in your readers’ minds and provides insight into who you are as an author and a person. After all, who doesn’t love to ‘meet’ the person behind the books they like to read and get a peek into the author’s life and creative process?
  • Your author newsletter is also one of the most valuable book marketing tools you have. It helps you get the word out there about your current and upcoming books. It also provides a natural path for readers to click through to purchase your novels.

How frequently do you send your news letter?

I started out with a quarterly newsletter and have published three to date. However, experts say that monthly is the safest option and really hits the sweet spot. Too often and you are spamming your readers. Not often enough, and your readers will lose touch with who you are. Starting in May, I am shifting to a monthly newsletter schedule.

I use MailChimp, but there are several platforms out there that make it fairly easy. Just do a little exploring and see what best meets your needs.

A word on content

You should try to include an exciting balance of content in your author’s newsletter. It shouldn’t be all about you. Of course, your readers want to know about what you are doing if they’ve signed up, but a bit of variety is better and more enjoyable.

Try to include things your readers might find helpful, entertaining, or insightful. Draw on your own interests and expertise to diversify the content you provide.

For example:

  • Recent goings-on: An update on what’s happening in your writing and personal life.
  • For the fans: A section for fans and readers of your books.
  • For the Dreamers: A section on tips about writing and publishing
  • Upcoming Events: A calendar of author events

You can also do things like:

  • Exclusive reveals
  • Upcoming events
  • What you’re reading
  • Writing advice and insight
  • Freebies and bonus content

Promote you newsletter

Promote your newsletter with links on your website, in your social media marketing, and in other ways. Are you having a book signing? Have a newsletter sign-up sheet and a pen on your table.

I hope you found this useful …

If you are interested in seeing what my newsletter looks like, click here to sign up. My next newsletter will be out on May 25th.

Sharpen Your Writing Skills!

Using Twitter to sharpen your writing skills?

But I don’t want to deal with the politics, vitriol. and hatred on Twitter!

Well, you don’t have to.

Yes! Twitter is in the news a lot. We hear about the vitriol and hate some express on Twitter. We hear about the censorship of conservative voices, and now we have just heard Twitter is banning all “political” ads.

It is easy to get caught up in the noise. And, I must admit I have been caught up in it a time or two … or three … or perhaps even four, myself.

However, I am going to try to work on that. Just be choosy in who or what you “follow.”

Now, about those writing skills …

sharpen your writing skills

One thing I really do enjoy on Twitter, is the supportive writing community. And I do participate in several, what I call “prompted Micro Fiction.” How it works is you get a daily word prompt, and you have the length of a Tweet to write a story, poem, or whatever you feel like writing. It is actually quite fun, and it does truly help sharpen your writing skills. I really like the #vss365 writing challenge.

Here a some examples I have written:


#lucid

“Damn! Clovis, that’s one hell of a shiner you’re sporting there! What happened?”

“The old lady asked me if her yoga pants made her look fat, Clem.”

“And, you said yes?”

“Damn, Clem, I didn’t want to lie to her!”

“Not one of your more #lucid moments, Clovis!

#vss365


#strike

Day-umm! Clovis! That’s one hell of a bruise!”

“Yep! It’s part second degree burn too!”

“Dude! What happened?”

“Well, guess I shot my mouth off at the old lady, Clem.”

“So, a bruise and a burn, Clovis?”

“The #strike came while the iron was still hot, Clem.”

#vss365


#verify

“What did the cops want Joe?”

“They needed to #verify where I was last night. There was some kind of upscuddle at the strip club. Told em I was with you.”

“But I was in that upscuddle Joe!”

“The cops don’t know that Clem.”

“I can #verify you’re an idiot Joe!”

#vss365


#second

“Listen Joe, there are two things life taught me.”

“Really? What’s are they Clem?”

“The first is that bills always travel through the mail much faster than checks.”

“And … the #second?”

“Never take a sleeping pill and a laxative on the same night.”

#vss365

Then sometimes, I even let my “romantic fool” side show …


#mystery

I will never understand the #mystery that is a woman’s heart!

She said to me once, “never underestimate the blackness that can be found there,” and then together, we had five of the best years of my life.

Turns out, I should have listened.

#vss365


#longing

There is a longing that cuts deep, to depths of my very soul. I live to again hear her voice, that wonderful laugh, to see her smile. I miss the stars that danced in her eyes. I pray that I will again feel the warmth of her loving embrace.

#vss365


#bottle

I looked over at her, finishing her last shot of Tequila, a sour look on her face.

“What’s up?” I asked. “Don’t #bottle that shit up inside. Let it go! Get it out in the open!”

She did! All over my brand new Nikes!

#vss365


So think about giving it a try!

Some of these Tweets got a really great response. But regardless, it is a lot of fun and a simple way to find out what other people, strangers, think about your writing.

Don’t forget to check out Serpents Underfoot and Adirondack Bear Tales, available at Amazon.

And for other interesting posts, click here!

Twitter Marketing for Aspiring Authors

Self-published indie authors are always looking for new ways to market themselves and their books. There are several social media tools available for this purpose. Instagram is one such tool that I covered in an earlier post. Twitter is another.

Can you use Twitter to market your book(s)?

Like with Instagram, the short answer is … yes. You certainly can. However, again like Instagram, you do have to understand a few key things going in to it.

Unlike Instagram, with Twitter, your post can link directly to your book’s page on Amazon.com or any other web page you choose. You will probably still not generate a lot of sales tweeting away on Twitter, but you will generate some. However, like Instagram, Twitter is a valuable tool for establishing yourself as an author and networking with other indie authors, publishers, or editors … sharing ideas, experiences, and writing tips as well as promoting your book in those same circles.

While Instagram is more visual, Twitter is about crafting a clever message in 280 characters. You can include images (and I usually do) but the real trick here is to try to get the reader to click the link in the tweet. Below are a few sample Tweets I created and sent out into the Twit-O-Sphere!

Note the hashtags …

twitter

Again, it is about putting your name and your work in front of a growing audience in a way that builds your brand recognition and establishes you as an author to be remembered. And, like I stated earlier, you may actually even sell a few books.

twitter

Other aspects to consider on Twitter

  • Hashtags – Use hashtags before relevant keywords in your tweet to categorize tweets and help them show up in Twitter searches. Clicking or tapping on a hash-tagged word in any tweet displays other Tweets that include that hashtagHashtags can be included anywhere in a Tweet. Examples: #SerpentsUnderfoot #AdirondackBearTales #writingcommunity #amwriting
  • Tags – You can also tag a specific Twitter handle to ensure that user gets the Tweet in their feed. Examples: @darrencgilbert @AdirondackAlmanac.

    This is very basic. There are some other, trickier aspects to using the @ sign in a Tweet. For more information on using the @ symbol in Tweets, just click this link here!

Twitter also has some strong and welcoming communities for writers and readers. These folks are always willing to share ideas, critiques, etc. There are groups that run little writing contests based on “prompt words” that can help you improve your writing skills … especially since you only have 280 characters!

So, jump in and get started! Join the writing community, try your hand at a few word prompts, and mostly … have fun.

One last thought …

Don’t get caught up in the race for followers. You will have offers to grow your following by the thousands … for a fee of course. Let your following grow naturally. It is far better to have 300 followers that are really interested in you and your work, than to have 3000 followers you paid for and who don’t give a rat’s ass about what you are doing.

For other interesting posts on a variety of topics, click here!

Some folks need to wake up!

Black Unemployment Soars Under Obama

A recent Rasmussen poll shows that:

61% of blacks think country headed in right direction.
25% of whites think country headed in right direction.

These poll numbers occur is in spite of the fact that :

Black unemployment rate is at 14.4%.
White unemployment rate is at 7.4%.

All I can say is, “Hoh Lee Schitt!”