Tag: Social Media

The Wisdom of Grandfathers

Something that I think we are in danger of losing as our society turns more toward social media and texting for communication is talking to and gaining wisdom from those who came before us.

Erwin Klippel

My Grandfather Klippel was a pretty handy guy. He worked for Remington Arms in Ilion, NY, as a gun assembler, and if memory servers me correctly, he built the prototype for the Remington Model 1100 12-gauge semi-automatic shotgun.

As a young man, he’d gone out west to study to be an airplane engine mechanic, but unfortunately, had to give that up to come home and help on his family’s farm. But he could build a camp, drive a truck, pour concrete, raise chickens, or tell you where to dig your well. And he had an endless supply of witty, often whimsical comments and stories to tell.

He played semi-pro football, and I understand he was also quite a dancer and rode an old Indian motorcycle around, at least until he met my Grandmother. He also taught me how to split wood with an ax, which incidentally helped me to embarrass a lot of bigger and stronger guys when it came to ringing the bell with a big hammer at state fairs. Looking back, I am glad they didn’t get too upset by that!

But, most importantly, he had a lot of wisdom and was always willing to share.

Never a borrower be, but …

One of my favorite stories my mother shared with me about her father involves a rusty old saw.

When my mother was a little girl, she was helping my Grandfather repair one of the chicken coops in the back yard. He needed some sort of saw that he did not have. He hated to borrow things but had little choice, so he went to a neighbor and asked to borrow that particular kind of saw.

His neighbor was kind enough to loan him the use of the saw, but the saw was in terrible shape. It was dull, the blade was rusted and pitted, and the handle was loose. My Grandfather made the saw work, and when he was done, he took it into his workshop and began to work on the saw. With my mother watching, he cleaned and polished the blade, sharpened it, and repaired the loose handle.

My mother asked him why he was doing all that. She could not understand why he would spend the time fixing a saw he had borrowed. Clearly, she said, the saw’s owner wasn’t concerned about it.

My Grandfather turned to her and said, “Ardis, always return something in better shape than when you borrowed it. Doing that can only serve you well in life.”

That bit of wisdom had a big impact on my mother, and later, also on me.

We need more people today to think like that!

I hope you will check out some of my other posts by clicking here!

Have You Ever Thought About Doing a Book Trailer?

How do you market your books?

If you are a self-published author, you are often on your own when it comes to marketing your work. There are many avenues to explore including review blogs, Instagram, Facebook, Twitter, Pinterest, email lists, etc. In fact, it can sometimes be a bit overwhelming!

In my opinion, social media marketing is great for getting exposure. You can build a support network of other writers (#writingcommunity), gain ideas about target markets for your books, and promotes specials or giveaways. You may even sell a few books.

But I have come to a conclusion that people who spend a lot of time on social media outlets, are probably not book lovers or voracious readers. If they were, they’d be reading, and not Tweeting. So, I decided to try something new!

I decided to try creating a book trailer.

Videos do seem to be another great way to grab a possible reader’s attention and interest, gain exposure, and maybe even sell a book or two. Videos are easy to share and can certainly be used with social media. But, they can also be used on your website, uploaded to YouTube, emailed, shared on blogs, etc.

Conspiracy. Terrorism. One SEAL stands between freedom and nuclear annihilation.

I started trying to do this myself, but quickly found out that there is a good bit to it. Access to appropriate royalty-free footage, editing software, having a script or storyboard, and a good soundtrack are all important and too much to learn all at once. Therefore, I enlisted the help of a video editor on Fiverr.com to help me get started. It turned out to be a lot of fun. You can view the results above, of course.

As part of this process, I did learn the importance of having a script and storyboarding your video to get your ideas in laid out and conceptualized before you go looking for royalty-free video footage, etc. I am also looking into getting some better video editing software. I think this would be fun to do yourself, but then, you also have to consider time and investment.

So, for my next project, a “coming soon” book trailer for my sequel to Serpents Underfoot, I will certainly still get some help from the experts on Fiverr.com, but who knows what the future may hold!

One thing is clear. Writing a book is only part of the battle, and in fact, may be the easiest part. Getting your book out there and getting exposure, building a reader base, driving sales, all while continuing to write additional books can be quite a challenge. Hopefully, somewhere down the line, the work pays off. You have to truly believe that the investment of all your time and hard work will pay off in order to keep chugging away and eventually be successful.

Just don’t stop trying!

There is some sage wisdom from some old martial artist that seems appropriate here. The founder of Isshin-ryu Karate, Tatuso Shimabuku, used to say it, but I am pretty sure it didn’t originate with him. The saying goes:

If you fall down seven times, get up eight!

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My version of that is “I am to stubborn to know when I am beat, so I just keep going!” But, isn’t that the secret to success?

Stay tuned for future book video trailers. And for other blog posts and book reviews, click here!

Twitter Marketing for Aspiring Authors

Self-published indie authors are always looking for new ways to market themselves and their books. There are several social media tools available for this purpose. Instagram is one such tool that I covered in an earlier post. Twitter is another.

Can you use Twitter to market your book(s)?

Like with Instagram, the short answer is … yes. You certainly can. However, again like Instagram, you do have to understand a few key things going in to it.

Unlike Instagram, with Twitter, your post can link directly to your book’s page on Amazon.com or any other web page you choose. You will probably still not generate a lot of sales tweeting away on Twitter, but you will generate some. However, like Instagram, Twitter is a valuable tool for establishing yourself as an author and networking with other indie authors, publishers, or editors … sharing ideas, experiences, and writing tips as well as promoting your book in those same circles.

While Instagram is more visual, Twitter is about crafting a clever message in 280 characters. You can include images (and I usually do) but the real trick here is to try to get the reader to click the link in the tweet. Below are a few sample Tweets I created and sent out into the Twit-O-Sphere!

Note the hashtags …

twitter

Again, it is about putting your name and your work in front of a growing audience in a way that builds your brand recognition and establishes you as an author to be remembered. And, like I stated earlier, you may actually even sell a few books.

twitter

Other aspects to consider on Twitter

  • Hashtags – Use hashtags before relevant keywords in your tweet to categorize tweets and help them show up in Twitter searches. Clicking or tapping on a hash-tagged word in any tweet displays other Tweets that include that hashtagHashtags can be included anywhere in a Tweet. Examples: #SerpentsUnderfoot #AdirondackBearTales #writingcommunity #amwriting
  • Tags – You can also tag a specific Twitter handle to ensure that user gets the Tweet in their feed. Examples: @darrencgilbert @AdirondackAlmanac.

    This is very basic. There are some other, trickier aspects to using the @ sign in a Tweet. For more information on using the @ symbol in Tweets, just click this link here!

Twitter also has some strong and welcoming communities for writers and readers. These folks are always willing to share ideas, critiques, etc. There are groups that run little writing contests based on “prompt words” that can help you improve your writing skills … especially since you only have 280 characters!

So, jump in and get started! Join the writing community, try your hand at a few word prompts, and mostly … have fun.

One last thought …

Don’t get caught up in the race for followers. You will have offers to grow your following by the thousands … for a fee of course. Let your following grow naturally. It is far better to have 300 followers that are really interested in you and your work, than to have 3000 followers you paid for and who don’t give a rat’s ass about what you are doing.

For other interesting posts on a variety of topics, click here!