Tag: Self-Publishing

Have You Ever Thought About Doing a Book Trailer?

How do you market your books?

If you are a self-published author, you are often on your own when it comes to marketing your work. There are many avenues to explore including review blogs, Instagram, Facebook, Twitter, Pinterest, email lists, etc. In fact, it can sometimes be a bit overwhelming!

In my opinion, social media marketing is great for getting exposure. You can build a support network of other writers (#writingcommunity), gain ideas about target markets for your books, and promotes specials or giveaways. You may even sell a few books.

But I have come to a conclusion that people who spend a lot of time on social media outlets, are probably not book lovers or voracious readers. If they were, they’d be reading, and not Tweeting. So, I decided to try something new!

I decided to try creating a book trailer.

Videos do seem to be another great way to grab a possible reader’s attention and interest, gain exposure, and maybe even sell a book or two. Videos are easy to share and can certainly be used with social media. But, they can also be used on your website, uploaded to YouTube, emailed, shared on blogs, etc.

Conspiracy. Terrorism. One SEAL stands between freedom and nuclear annihilation.

I started trying to do this myself, but quickly found out that there is a good bit to it. Access to appropriate royalty-free footage, editing software, having a script or storyboard, and a good soundtrack are all important and too much to learn all at once. Therefore, I enlisted the help of a video editor on Fiverr.com to help me get started. It turned out to be a lot of fun. You can view the results above, of course.

As part of this process, I did learn the importance of having a script and storyboarding your video to get your ideas in laid out and conceptualized before you go looking for royalty-free video footage, etc. I am also looking into getting some better video editing software. I think this would be fun to do yourself, but then, you also have to consider time and investment.

So, for my next project, a “coming soon” book trailer for my sequel to Serpents Underfoot, I will certainly still get some help from the experts on Fiverr.com, but who knows what the future may hold!

One thing is clear. Writing a book is only part of the battle, and in fact, may be the easiest part. Getting your book out there and getting exposure, building a reader base, driving sales, all while continuing to write additional books can be quite a challenge. Hopefully, somewhere down the line, the work pays off. You have to truly believe that the investment of all your time and hard work will pay off in order to keep chugging away and eventually be successful.

Just don’t stop trying!

There is some sage wisdom from some old martial artist that seems appropriate here. The founder of Isshin-ryu Karate, Tatuso Shimabuku, used to say it, but I am pretty sure it didn’t originate with him. The saying goes:

If you fall down seven times, get up eight!

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My version of that is “I am to stubborn to know when I am beat, so I just keep going!” But, isn’t that the secret to success?

Stay tuned for future book video trailers. And for other blog posts and book reviews, click here!

Patience: A Lesson Learned From Self-Publishing

Do you have the patience to self-publish?

Self-publishing is a great opportunity for anyone who wishes to become a published author to get their work into the hands of readers. But, understand! Just because you publish a book does not mean it will fly off the shelf at Amazon.com! Self-publishing is not easy. It takes a great deal of work to do it right. Looking back, I made a great many mistakes publishing my first book. Many of them could probably have been avoided with a bit more patience, but hey … as long as you learn from your mistakes and do not keep repeating them, things can only get better.

This is the first in a series of blog posts in which I will share the lessons I learned from self-publishing my first novel. These lessons-learned will certainly be applied in publishing my sequel. If you find anything in this series of posts helpful to you, then I will be happy. And, if you do … I would love to hear from you.

patience
It is also about patience

Have the Patience to do it right!

Not only did I rush to finish my book, Serpents Underfoot, itself, but I had no platform in place to successfully market it. While Amazon does help authors promote books, your book won’t fly off the charts on its own. Their algorithm does not pick up your book until a certain level of sales is reached.  Having the patience to take the time to have a marketing platform and plan in place before publishing your book will be a big help in reaching that level.

This does not mean I am not having success. My book is selling and has gotten some really great reviews along with a couple of not-so-good reviews. But hey, not everyone will like your work! That is life. 

However, there is nothing wrong with learning from the mistakes of others if you can.  Here is a list of things you might want to consider PRIOR to releasing your book:

  1. An author’s website.
  2. Author promotion and help sites such as BookBub, AuthorsDB, Author Connections, Alliance of Independent Authors, Authors Marketing Club, etc.
  3. Building a customer list.
  4. An email service such as Mail Chimp and a newsletter.
  5. Social network marketing such as a Facebook Author’s Page, Instagram, Pinterest or Twitter, and how too best utilize them.
  6. Advance Release Copies for reviews.
  7. Have a long term plan and stick to it.

Success will not just fall into your lap.  These things take time and patience to understand, set up, put in place, and achieve results. There is no “one magic bullet!”  Success is built around a lot of small steps and there is so much to learn. As you can probably see, it will take a good deal of work.  Having some patience will be a real asset.

If you have a minute … 

Check out my novel Serpents Underfoot on Amazon.com