Tag: Instagram

Veteran To Veteran

So what is Veteran’s Referring Veterans?

Founded by a veteran, Justin Clark, after being medically retired from the military, the mission of Veterans Referring Veterans is to become a trusted partner with veterans who own businesses and to provide a web-based directory where consumers can connect with and select veteran-owned companies. But it is so much more than that!

How does it work?

I have been intrigued by this organization for some time seeing their posts on both Instagram and Facebook. Justin Clark hosts “Happy Hours” every Thursday night via the group on Facebook, where veteran-owned businesses are highlighted. This week the featured company will be Four Brothers Mead. These four veteran brothers based in Missouri make a Viking era honey-based wine known as Mead. They wanted to produce the best Old World Mead by using only superior, locally harvested pure honey. I have yet to try it, but by several accounts, they have succeeded.

I joined after participating in a happy hour in which a veteran who now writes children’s books was highlighted.

Veterans Referring Veterans is very active on social media including Instagram, Facebook, YouTube, and LinkedIn. There is also a VRV podcast.

If you are interested in learning a bit more, here is a video clip explaining what Veterans Referring Veterans is all about.

So what is the catch?

Well, there really is none. Joining is very affordable. You can design your own profile and upload images. You join in on “happy hours” and other events, meet other veteran business owners, and help spread the word for each other. If you choose you, you can also travel to larger events in other locations. VRV is now in 24 states and even Germany. The growth has been incredible.

Current member veteran-owned businesses include:

  • Automotive
  • Business and Law
  • Entertainment
  • Financial
  • Health and Beauty
  • Home
  • Marketing
  • Medical
  • Pets
  • Recreational
  • Restaurants
  • Technology
  • Yard
  • Miscellaneous

Please go to the Veterans Referring Veterans website if you are looking for help in these areas.

I hope you will take a few minutes and check out some of the other posts on my blog by clicking here!

If you enjoy a thrilling, fast-paced, award-winning action & adventure thriller, check out my newest novel, Montagnard. It’s getting great reviews … even from Kirkus!

Do You Need an Author’s Newsletter

Establishing your online author presence

If you are a self-published author like me, you will soon understand the importance of establishing your author platform. This can include building an author’s website as well as social marketing through vehicles such as Facebook, Instagram, Pinterest, and Twitter.

Another vital part of your author’s platform is an author’s newsletter. This is especially important as a self-published author because most of your interaction with your readers can take place through Amazon.com. This is not really a bad thing, just a statement of fact. However, if you were to leave Amazon.com or, while it is quite unlikely, Amazon was to go out of business, they would have the list of your most loyal readers … not you.

It is vital to maintain an accurate and growing list of readers. An author’s newsletter allows you to do precisely that.

Benefits of an author’s newsletter

There are many benefits to creating an author’s newsletter, and they are worth the bit of extra work needed to set one up and keep it going.

  • Perhaps the most crucial benefit is that regular email contact with your readers helps you create an additional connection with them, a relationship that goes beyond your books and your social media presence.
  • A regular newsletter keeps you in your readers’ minds and provides insight into who you are as an author and a person. After all, who doesn’t love to ‘meet’ the person behind the books they like to read and get a peek into the author’s life and creative process?
  • Your author newsletter is also one of the most valuable book marketing tools you have. It helps you get the word out there about your current and upcoming books. It also provides a natural path for readers to click through to purchase your novels.

How frequently do you send your news letter?

I started out with a quarterly newsletter and have published three to date. However, experts say that monthly is the safest option and really hits the sweet spot. Too often and you are spamming your readers. Not often enough, and your readers will lose touch with who you are. Starting in May, I am shifting to a monthly newsletter schedule.

I use MailChimp, but there are several platforms out there that make it fairly easy. Just do a little exploring and see what best meets your needs.

A word on content

You should try to include an exciting balance of content in your author’s newsletter. It shouldn’t be all about you. Of course, your readers want to know about what you are doing if they’ve signed up, but a bit of variety is better and more enjoyable.

Try to include things your readers might find helpful, entertaining, or insightful. Draw on your own interests and expertise to diversify the content you provide.

For example:

  • Recent goings-on: An update on what’s happening in your writing and personal life.
  • For the fans: A section for fans and readers of your books.
  • For the Dreamers: A section on tips about writing and publishing
  • Upcoming Events: A calendar of author events

You can also do things like:

  • Exclusive reveals
  • Upcoming events
  • What you’re reading
  • Writing advice and insight
  • Freebies and bonus content

Promote you newsletter

Promote your newsletter with links on your website, in your social media marketing, and in other ways. Are you having a book signing? Have a newsletter sign-up sheet and a pen on your table.

I hope you found this useful …

If you are interested in seeing what my newsletter looks like, click here to sign up. My next newsletter will be out on May 25th.