Founded by a veteran, Justin Clark, after being medically retired from the military, the mission of Veterans Referring Veterans is to become a trusted partner with veterans who own businesses and to provide a web-based directory where consumers can connect with and select veteran-owned companies. But it is so much more than that!
How does it work?
I have been intrigued by this organization for some time seeing their posts on both Instagram and Facebook. Justin Clark hosts “Happy Hours” every Thursday night via the group on Facebook, where veteran-owned businesses are highlighted. This week the featured company will be Four Brothers Mead. These four veteran brothers based in Missouri make a Viking era honey-based wine known as Mead. They wanted to produce the best Old World Mead by using only superior, locally harvested pure honey. I have yet to try it, but by several accounts, they have succeeded.
I joined after participating in a happy hour in which a veteran who now writes children’s books was highlighted.
Veterans Referring Veterans is very active on social media including Instagram, Facebook, YouTube, and LinkedIn. There is also a VRV podcast.
If you are interested in learning a bit more, here is a video clip explaining what Veterans Referring Veterans is all about.
So what is the catch?
Well, there really is none. Joining is very affordable. You can design your own profile and upload images. You join in on “happy hours” and other events, meet other veteran business owners, and help spread the word for each other. If you choose you, you can also travel to larger events in other locations. VRV is now in 24 states and even Germany. The growth has been incredible.
If you are a self-published author like me, you will soon understand the importance of establishing your author platform. This can include building an author’s website as well as social marketing through vehicles such as Facebook, Instagram, Pinterest, and Twitter.
Another vital part of your author’s platform is an author’s newsletter. This is especially important as a self-published author because most of your interaction with your readers can take place through Amazon.com. This is not really a bad thing, just a statement of fact. However, if you were to leave Amazon.com or, while it is quite unlikely, Amazon was to go out of business, they would have the list of your most loyal readers … not you.
It is vital to maintain an accurate and growing list of readers. An author’s newsletter allows you to do precisely that.
Benefits of an author’s newsletter
There are many benefits to creating an author’s newsletter, and they are worth the bit of extra work needed to set one up and keep it going.
Perhaps the most crucial benefit is that regular email contact with your readers helps you create an additional connection with them, a relationship that goes beyond your books and your social media presence.
A regular newsletter keeps you in your readers’ minds and provides insight into who you are as an author and a person. After all, who doesn’t love to ‘meet’ the person behind the books they like to read and get a peek into the author’s life and creative process?
Your author newsletter is also one of the most valuable book marketing tools you have. It helps you get the word out there about your current and upcoming books. It also provides a natural path for readers to click through to purchase your novels.
How frequently do you send your news letter?
I started out with a quarterly newsletter and have published three to date. However, experts say that monthly is the safest option and really hits the sweet spot. Too often and you are spamming your readers. Not often enough, and your readers will lose touch with who you are. Starting in May, I am shifting to a monthly newsletter schedule.
I use MailChimp, but there are several platforms out there that make it fairly easy. Just do a little exploring and see what best meets your needs.
A word on content
You should try to include an exciting balance of content in your author’s newsletter. It shouldn’t be all about you. Of course, your readers want to know about what you are doing if they’ve signed up, but a bit of variety is better and more enjoyable.
Try to include things your readers might find helpful, entertaining, or insightful. Draw on your own interests and expertise to diversify the content you provide.
Recent goings-on: An update on what’s happening in your writing and personal life.
For the fans: A section for fans and readers of your books.
For the Dreamers: A section on tips about writing and publishing
Upcoming Events: A calendar of author events
You can also do things like:
What you’re reading
Writing advice and insight
Freebies and bonus content
Promote you newsletter
Promote your newsletter with links on your website, in your social media marketing, and in other ways. Are you having a book signing? Have a newsletter sign-up sheet and a pen on your table.
I hope you found this useful …
If you are interested in seeing what my newsletter looks like, click here to sign up. My next newsletter will be out on May 25th.
Professor: That’s right. Tell me son, is there evil in this world?
Student : Yes.
Professor: Evil is everywhere, isn’t it ? And GOD did make everything. Correct?
Student : Yes.
Professor: So who created evil ?
(Student did not answer.)
Professor: Is there sickness? Immorality? Hatred? Ugliness? All these terrible things exist in the world, don’t they?
Student : Yes, sir.
Professor: So, who created them ?
(Student had no answer.)
Professor: Science says you have five senses you use to identify and observe the world around you. Tell me, son, have you ever seen GOD?
Student : No, sir.
Professor: Tell us if you have ever heard your GOD?
Student : No , sir.
Professor: Have you ever felt your GOD, tasted your GOD, smelt your GOD? Have you ever had any sensory perception of GOD for that matter?
Student : No, sir. I’m afraid I haven’t.
Professor: Yet you still believe in Him?
Student : Yes.
Professor : According to Empirical, Testable, Demonstrable Protocol, Science says your GOD doesn’t exist. What do you say to that, son?
Student : Nothing. I only have my faith.
Professor: Yes, faith. And that is the problem Science has.
Student : Professor, is there such a thing as heat?
Student : And is there such a thing as cold?
Student : No, sir. There isn’t.
(The lecture theater became very quiet with this turn of events.)
Student : Sir, you can have lots of heat, even more heat, superheated, mega heat, white heat, a little heat or no heat. But we don’t have anything called cold. We can hit 458 degrees below zero which is no heat, but we can’t go any further after that. There is no such thing as cold. Cold is only a word we use to describe the absence of heat. We cannot measure cold. Heat is energy. Cold is not the opposite of heat, sir, just the absence of it.
(There was pin-drop silence in the lecture theater.)
Student : What about darkness, Professor? Is there such a thing as darkness?
Professor: Yes. What is night if there isn’t darkness?
Student : You’re wrong again, sir. Darkness is the absence of something. You can have low light, normal light, bright light, flashing light. But if you have no light constantly, you have nothing and its called darkness, isn’t it? In reality, darkness isn’t. If it is, well you would be able to make darkness darker, wouldn’t you?
Professor: So what is the point you are making, young man ?
Student : Sir, my point is your philosophical premise is flawed.
Professor: Flawed ? Can you explain how?
Student : Sir, you are working on the premise of duality. You argue there is life and then there is death, a good GOD and a bad GOD. You are viewing the concept of GOD as something finite, something we can measure. Sir, Science can’t even explain a thought. It uses electricity and magnetism, but has never seen, much less fully understood either one. To view death as the opposite of life is to be ignorant of the fact that death cannot exist as a substantive thing. Death is not the opposite of life: just the absence of it. Now tell me, Professor, do you teach your students that they evolved from a monkey?
Student : Have you ever observed evolution with your own eyes, sir?
(The Professor shook his head with a smile, beginning to realize where the argument was going.)
Student : Since no one has ever observed the process of evolution at work and cannot even prove that this process is an on-going endeavor. Are you not teaching your opinion, sir? Are you not a scientist but a preacher?
(The class was in uproar.)
Student : Is there anyone in the class who has ever seen the Professor’s brain?
(The class broke out into laughter. )
Student : Is there anyone here who has ever heard the Professor’s brain, felt it, touched or smelt it? No one appears to have done so. So, according to the established Rules of Empirical, Stable, Demonstrable Protocol, Science says that you have no brain, sir. With all due respect, sir, how do we then trust your lectures, sir?
(The room was silent. The Professor stared at the student, his face unfathomable.)
Professor: I guess you’ll have to take them on faith, son.
Student : That is it sir … Exactly ! The link between man & GOD is FAITH. That is all that keeps things alive and moving.
I hope you have enjoyed the above conversation. The post claimed that the student in this discussion was Albert Einstein. I do not know if this is true, and it probably isn’t. However, it is still a very interesting argument.