Sophie and I take a walk every morning to start our day. It was a beautifully crisp fall morning and we were enjoying our walk. Urgent matters behind us, we were headed back toward the hacienda, when suddenly a rather large yellow feral cat stepped out of the brush and faced us down. Both Sophie and the cat spotted each other at precisely the same time. The cat froze, it’s tail twitching in an irritated manner, but it did not move. Sophie froze as well, and so began an epic stare-down! Neither Sophie nor the cat would move. Just an occasional twitch of the cat’s tail while Sophie remained coiled like a spring … ready to leap.
It was like the story of the two old masters
I used to tell kids in my children’s karate classes a story about two old Okinawan karate masters where were manipulated into a challenge match. They met on the beach at sunrise, and faced each other as the villagers gathered to see the epic fight. Shifting into their ready stances, each fixed a powerful gaze on the other and waited.
I watched as the cat stood its ground, staring at Sophie with its own ‘powerful gaze.” Sophie stared right back, not blinking and immovable. Neither were willing to give ground or surrender to the other’s “chi.”
In the story of the two old masters, after an hour of watching the masters face each other unflinchingly, the villagers, some what disappointed, deemed the challenge match a tie … and everyone went home.
In the case of Sophie and the cat, after several minutes, I called it a tie and we all went home.
Lessons learned …
Each of the old masters understood that the first one to attack, would die. That is why there is “no first strike in karate.” You cannot move without creating an opening. All the other combatant has to do is be patient and skilled enough to take advantage of that opening.
In the case of Sophie and the cat, I think the cat, obviously being the older and wiser of the two, decided it was too fine a morning for a spat, and nonchalantly sauntered back off into the underbrush.
Sophie, on the other hand, seemed very proud of herself, having just saved her master from the evil ninja cat that leapt out from the dark woods to wreak destruction and vengeance on the entire universe!
It was definitely an interesting start to a new day!
I have written book descriptions for over 85 different clients on Fiverr.com. Furthermore, while doing this, I maintained a 5 Star rating and a 73% repeat customer rate. I think that is pretty darn good! Therefore, in this post I will share some of the tricks I have learned about writing book descriptions with my readers.
Tips for writing good book descriptions
The purpose of a book description is to get the reader to buy the book. You want to “set the hook” and reel the reader in. And, I mean this in the nicest sort of way possible. Because, that is what you are really trying to do.
In addition, as a bonus, the same process you use to write your book description should also leave you with some good ad copy for Amazon ads or for use on Twitter, Instagram, or even Pinterest.
Finally, again, remember that a book description does not just describe what the story is about. It should “hook” your readers and make them want to buy your book. Consequently, this thought needs to be foremost in your mind.
Writing a good book description is a different skill set than writing the book itself. Therefore, many authors do pay someone else to write their book descriptions. However, if you would like to give it a try …
Step 1: Identify your book’s primary conflict
In this post, I am dealing primarily with fiction. Non-fiction is a little different. In contrast, for non-fiction, this “primary conflict” would be replaced with the “primary takeaway” you want your readers to get from reading the book. Hence, I will write about non-fiction book descriptions in another post.
For now, let’s focus on fiction. What is your story about? For example, in Serpents Underfoot:
The son of a Vietnam veteran and his Vietnamese wife grows up to become a Navy SEAL. On a mission, his SEAL team uncovers a terrorist plot against the United States involving nuclear weapons. Now a SEAL K9 handler, heand his dog, Ajax, raceto stop the terrorists from succeeding in their evil scheme.
Develop 15 to 20 different versions of this conflict:
This will become your “hook” and is perhaps the most important part because it is what grabs the readers attention. I have included a few examples below to illustrate what what I mean.
Conspiracy. Terrorism. One SEAL stands between freedom and nuclear annihilation.
If you like patriotic heroes, fanatical conspiracies, and action-packed adventure, then you’ll love D.C. Gilbert’s tale of SEAL action and suspense.
When a Navy SEAL K9 handler uncovers a deadly terrorist plot to annihilate the US, he’ll need every bit of his fighting skill to protect what he holds dear.
A top Navy SEAL. A deadly terrorist plot. Can one man overcome a network of fanatical terrorists to stop America’s annihilation?
When the US becomes the target of an inhuman conspiracy, one dedicated Navy SEAL will need more than loyalty to prevent mass murder.
You get the idea? Each of these is a different restating of the primary conflict in the story. Similarly, this can also provide good copy for a Facebook ad.
Conspiracy. Terrorism. One SEAL stands between freedom and nuclear annihilation. If you like patriotic heroes, fanatical conspiracies, and action-packed adventure, then you’ll love D.C. Gilbert’s tale of SEAL action and suspense. Click the link to buy the book today!
Seems like it’s not too hard. As a result, it is easy to rush through this process. Therefore, be careful not to be fooled. It can take some time and lots of trial and error to come up with 15 to 20 good versions of your story’s main conflict. As a result, you should not rush through this! Give your ideas time to simmer.
Now ask your readers!
Finally, when you have your hook ideas ready, run these 15 to 20 ideas by your target readers, and put it to a vote. It is as simple as that. The #1 choices by your target readers is your hook! Then #2 thru #5 (or maybe a few more) can be ad copy.
Now, a bit more on book descriptions!
Remember, in writing the book description, you are acting as a publisher or marketer, not as the author.
Therefore, try to make the rest of your book description about your main character’s emotional journey. Help your readers identify quickly with the main character.
Also, use transitional phrases at the beginning of sentences to maintain good momentum. Transitional phrases include words like before, when, after, however, rather, while, or despite.
Another key is to include a cliffhanger at the end of each paragraph.
Above all, remember to place a call to action at the end!
Sample book description from Serpents Underfoot.
Terrorism. One SEAL stands between freedom and nuclear annihilation.
JD Cordell believes in freedom, honor, and hard work. The
son of a Vietnam veteran and his Vietnamese wife, the Navy SEAL is proud to
serve as SEAL Team 5’s K9 handler with his dog Ajax. But when his team uncovers
a deadly terrorist plot in Afghanistan, he never expected a cover-up that could
reach as high as the White House itself.
As JD gets drawn in deeper, he unmasks a mastermind hell
bent on detonating nukes on U.S. soil. When an assassin working for the terrorist
strikes close to home, JD’s fight to save America gets personal.
Can JD protect the American way of life, or will sadistic terrorists
turn America into a nuclear wasteland?
is the first novel in a nail-biting
military thriller series. If you like patriotic heroes, fanatical conspiracies,
and action-packed adventure, then you’ll love D.C. Gilbert’s tale of SEAL action
Buy Your copy of Serpents Underfoot today!
Can you identify the parts as described?
If you can, you are off to a good start. Following the guidelines provided in this post can help you turn out good book description if you choose to. I hope this helps with any book description projects you have in your future. Of course, if you want help, I can be reached through Fiverr.com
Also. for more interesting post and book reviews, click here!
Self-published indie authors are always looking for new ways to market themselves and their books. There are several social media tools available for this purpose. Instagram is one such tool that I covered in an earlier post. Twitter is another.
Can you use Twitter to market your book(s)?
Like with Instagram, the short answer is … yes. You certainly can. However, again like Instagram, you do have to understand a few key things going in to it.
Unlike Instagram, with Twitter, your post can link directly to your book’s page on Amazon.com or any other web page you choose. You will probably still not generate a lot of sales tweeting away on Twitter, but you will generate some. However, like Instagram, Twitter is a valuable tool for establishing yourself as an author and networking with other indie authors, publishers, or editors … sharing ideas, experiences, and writing tips as well as promoting your book in those same circles.
While Instagram is more visual, Twitter is about crafting a clever message in 280 characters. You can include images (and I usually do) but the real trick here is to try to get the reader to click the link in the tweet. Below are a few sample Tweets I created and sent out into the Twit-O-Sphere!
Note the hashtags …
Again, it is about putting your name and your work in front of a growing audience in a way that builds your brand recognition and establishes you as an author to be remembered. And, like I stated earlier, you may actually even sell a few books.
Other aspects to consider on Twitter
Hashtags – Use hashtags before relevant keywords in your tweet to categorize tweets and help them show up in Twitter searches. Clicking or tapping on a hash-tagged word in any tweet displays other Tweets that include that hashtag. Hashtags can be included anywhere in a Tweet. Examples: #SerpentsUnderfoot #AdirondackBearTales #writingcommunity #amwriting
Tags – You can also tag a specific Twitter handle to ensure that user gets the Tweet in their feed. Examples: @darrencgilbert @AdirondackAlmanac.
This is very basic. There are some other, trickier aspects to using the @ sign in a Tweet. For more information on using the @ symbol in Tweets, just click this link here!
Twitter also has some strong and welcoming communities for writers and readers. These folks are always willing to share ideas, critiques, etc. There are groups that run little writing contests based on “prompt words” that can help you improve your writing skills … especially since you only have 280 characters!
So, jump in and get started! Join the writing community, try your hand at a few word prompts, and mostly … have fun.
One last thought …
Don’t get caught up in the race for followers. You will have offers to grow your following by the thousands … for a fee of course. Let your following grow naturally. It is far better to have 300 followers that are really interested in you and your work, than to have 3000 followers you paid for and who don’t give a rat’s ass about what you are doing.
For other interesting posts on a variety of topics, click here!
I was doing a little spring house cleaning and came across a few old articles from the time when I ran a karate dojo. This was from 1994 until 2007. These articles appeared on the dojo website or in our dojo newsletter. I thought a few of them were fairly interesting, so I will share them here. This first one deals with Pareto’s Rule and Karate. An old student of mine, Lynn Hodges, wrote this article.
Pareto’s Rule and Karate
One of my older students, Lynn Hodges, after a night of working on the basic techniques of our system and the development of Chinkuchi in the techniques, went home and could not sleep until he had written these thoughts down to get them off his mind. This article is the result of that mind purge.
Ramblings and Reasoning on Pareto’s Rule and Karate by Lynn Hodges
In many business and non-business situations, the Pareto Principle, also known as the 80-20 Rule, emerges as a statistical constant. Dr. Arthur Hafner* provides a succinct overview of Pareto’s work:
Vilfredo Pareto (1848-1923) was an Italian economist who, in 1906, observed that twenty percent of the Italian people owned eighty percent of their country’s accumulated wealth. Over time and through application in a variety of environments, this analytic has come to be called Pareto’s Principle, the 80-20 Rule, and the “Vital Few and Trivial Many Rule.”
Called by whatever name, this mix of 80%-20% reminds us that the relationship between input and output is not balanced. In a management context, this rule of thumb is a useful heuristic that applies when there is a question of effectiveness versus diminishing returns on effort, expense, or time.
Sensei Sherman Harrill often said “There’s not much I can’t handle with a good mid-block and reverse punch!” This suggests that the 80-20 rule might be at play in Isshin-ryu Karate. 80% of situations can be handled by 20% of our techniques. The key is figuring out what 20% are those ‘vital few.’ While the remaining 80% of our techniques would never be called trivial by any serious karateka, most would agree that there are techniques that rate as the most effective or at least the most fundamental in our empty hand arsenal. In conflict, we’d choose these vital 20% of our techniques about 80% of the time.
What are the vital few? That is the key question for karateka, and especially the Sensei. Logically, the basic physical moves must be part of that 20% since they underpin all of the techniques. These would include the sweeping step, the stances, the launching of the punch with hips rotating, the “opposite reaction” force, the Isshin-ryu fist and the fundamental bio-mechanics of balance, leverage and movement. Since the basics of Isshin-ryu karate also include punches, blocks and kicks, those are likely in the 20% and are described by the upper and lower charts. Therefore, it could be argued that the basic physical moves and the upper and lower charts make up the vital 20%.
Mastery of the vital 20% does two things. First, it allows us to handle 80% of the conflicts where we rely on karate for self defense. Secondly, it stages us with a firm foundation to engage the remaining 80% of the empty hand and weapons techniques that comprise our martial art style. Perhaps that is why the old masters insisted on learning the vital 20% first. One recalls stories of a single stance being the single lesson for a whole year!
Unfortunately, since the basics and charts are fundamental and seldom spectacular, a beginning karateka is anxious to rush through them, and get into the ‘real karate’ seen as the kata or sparring and competition. Reflection on the importance of these vital 20% will bring the serious karateka back to them for betterment and mastery. As one masters the basics and engages the remaining 80%, a lifetime cycle of continuous improvement begins. What we observe as “Improvement in the vital 20% results in considerable improvement in the remaining 80%!” It’s Pareto’s Rule at work in the dojo
How is that for a scientific look at the built-in efficiency of karate techniques?
While most often talked about in the business world, Pareto’s Rule applies to many other aspects of our lives. This 80-20 rule seems to very accurately reflect the effort, performance, and efficiency of many human endeavors. Think about it! Where can you see Pareto’s 80-20 rule in effect in your life?
Read other great posts here! I like to blog on a variety of topics and I do try to avoid politic. This is not a political blog. So, I do apologize if it sometimes sneaks in.
Also, please be sure to check out my military action thriller, Serpents Underfoot, and my collection of Adirondack Bear Tales! Both are receiving great reviews and both are available in both Kindle and paperback formats! I would love to hear what you think about these two books.
This is not the type of post I typically put up on my blog, but I feel I need to share this with any of my readers in the Cary/Raleigh, NC area. If you need to get your vehicle serviced, Atlantic Tire and Service is the place to get your auto service done.
I get my vehicles serviced and repaired there, and have done so since moving to Cary about three years ago. First it was my Ford Escape and now my Nissan Xterra. I have recommended Atlantic Tire & Service to several others friends and they have all thanked me for doing so.
Examples of great Auto Service
Here is an example of what I mean. My 2011 Ford Escape had an ongoing problem with the air conditioning. It was most inconvenient! I had it checked at three different auto service centers beginning on Hilton Head Island where it first quit working while on a vacation and sitting in a traffic jam on a very hot day. It was not a happy experience! Later, a service center in Knoxville checked it several times, and finally a Ford Dealership checked it when I moved to Cary.
Each time it cost several hundred dollars and would work great for six to eight weeks. Then it quit cooling again. I knew it was leaking coolant! Each shop recharged the system. Each shop said they put dye in the system but could not find a leak. I later learned that this probably meant the leak was in some kind of condenser under the dash and they just did not want to fool with it. The Ford dealer charged me $500 and changed a lot of parts under the hood, but eight weeks later … no AC!
Enter Atlantic Tire & Service
After the Ford Dealership flop, I tried Atlantic Tire & Service. They found the leak right away. It wasn’t a condenser under the dashboard. It was the lower connection on the compressor unit under the hood. Parts and labor turned out to be about $400 … but it worked great thereafter!
During the oil change Atlantic Tire and Service did for me just yesterday, I asked them to check an annoying rattle I had been hearing lately to get an estimate to have it fixed. I was pretty sure it was the heat shield over the exhaust. They looked and found it was just loose. The mechanic tightened it up free of charge. No more rattle.
On a last note. On several occasions I witnessed service technicians sitting down with women customers in the waiting room and explaining their repairs in detail, showing them the needed parts or the old parts, and giving priorities or options when budgeting was necessary. Atlantic Tire & Service really treats their customers right! As long as I am in the Cary area, I will use nobody else.
This cookbook by April Anderson is amazing! But before I tell you more about it, I need to disclose the fact that April Anderson is an acquaintance of mine. We frequented the same dog park in Cary, NC for awhile before she moved back to New Mexico. While my German Shepherd, Sophie, and April’s Golden Retriever, Feynman, pretty much ignored each other (probably because Sophie is entirely focused on tennis balls), April and I shared a few interesting conversations about blogging, writing, writing tools, authors, etc. As I understand it, April got started with her blog called Girl Gone Gourmet in 2009 and this fantastic cookbook grew out of that original endeavor.
As far as the review goes, I solemnly swear that the fact that I know April in no way clouded my judgement when it came to reviewing this cookbook. That was entirely in the hands of my stomach … so to speak.
Back to the cookbook!
I received my copy of April’s cookbook on November 29th and since then have tried three recipes. These were the One-Pan Chipotle Macaroni Beef, the Smoky Bacon Mushroom Soup, and the Steak House Dinner. All three of these recipes were absolutely delicious and perfect for me as a single adult parent of a GSD.
The fact that I did not share any of these three dishes with Sophie also says something about recipes as well. Sophie still does give me the the “evil eye” over that from time-to-time.
The Smoky Bacon Mushroom Soup would serve two, but I have to confess I did not get two meals out of it. Only because it was that good. The Steak House Dinner and One-Pan Chipotle Macaroni Beef each nicely serve one person. And again, both dishes were excellent and plenty filling. The instructions are clear, easy to follow, and the prep times are very reasonable, even for someone with a busy life-style.
The great thing is that many of the recipes also include the entire meal. For instance the Steak House Dinner included instructions for the steak and the two sides … roasted potatoes and blue-cheese spinach.
All three recipes I have tried so far easily deserve 5 Star ratings. And, I am immensely looking forward to trying other recipes in this amazing cookbook! I heartily recommend this cookbook to any single person or couple who loves good food. You no longer have to eat out at restaurants to get it. Gourmet Cooking for One or Two will make preparing wonderful meals in your own kitchen a snap. Leftovers will be a thing of the past!
April Anderson foundedhe blog Girl Gone Gourmet in 2009. Her recipes are featured on CountryLiving.com, Chowhound.com, Self.com and Buzzfeed.com, among others. You can order this cookbook from Amazon.com.
Welcome to Echo Volume 1: Approaching Shatter by Author Kent Wayne!
Author Kent Wayne does a good job with this first book in his Echo series titled Echo 1: Approaching Shatter. His writing style is lively and at times humorous. The characters are well developed, and it is truly a compelling story.
His book is an interesting look at a futuristic version of humanity. Global warming has made Earth uninhabitable, and now humans live on similar planet called Echo. Governments and corporations have merged and created the Department of Enforcement to crush the Dissident rebels who are fighting to make their lives better. Much of Echo is in a rapidly deteriorating state, but the elite live up in the sky where they can ignore the chaos below … that is threatening to destroy Echo.
In Approaching Shatter, the main character, Atriya, is one of the Department of Enforcement’s highly-trained Enforcers. As a good soldier, he follows orders. However lately, he has been having second thoughts and strange ideas. He wonders about things that he shouldn’t and wants to do something, but is unsure of what path to take. This is the source of the story’s conflict and the narrative unfolds from there.
I do not usually read a lot of science fiction, but I do like military fiction, so I took a chance on it. This book was pretty darn good because it is not just about the action. It also explores the ideas of humanity, courage, strength, bureaucracy run amuck, war, and even religion.
I have one minor comment/complaint. I’ve always loved westerns, especially Louis L’Amour. But I could never get into Zane Gray. That was because Zane Gray included way to much detail. I have an imagination. Let me use it. Echo 1 is kind of that way. Maybe not as bad as Zane Gray!
But I must admit, whether or not there is too much detail, often depends on the reader. Many readers loved Zane Gray westerns. In my novel, Serpents Underfoot, a couple reviews complained I gave too much detail on things like military weapons or tactics. Then again, some readers eat that stuff up. I guess the point is that a lot of this is subjective and depends on the readers personal preferences.
I haggled over 4 or 5 stars for this book for a few days, and settled in on 4.5 … which rounds off to 5 anyway. Military science fiction readers will love it!