So what is a sell sheet?
A sell sheet is a concise, one-page document that is really more like a flyer or brochure than a press release. It provides all the details about your book on one piece of paper. Use it to market and promote your book to retailers, wholesalers, and even consumers.
Basically, a sell sheet is a cover letter for your book. You will sometimes hear it referred to as an info sheet, fact sheet, dealer sheet, or pub sheet. A sell sheet provides the necessary information about your book that any reviewer, bookseller, or other potential big buyer needs to know to enter your bool into their system and potentially include in future orders.
You can create your own sell sheet using Word, Google Docs, or Pages. You can also use a graphic design program to create a fancier version. I figured for the first time, and to learn what a sell sheet entailed, I would order one for Montagnard through Bowker. Bowker offers many such services at what I have learned are pretty darn affordable prices. I think Bowker is an invaluable resource to a new author, especially if you are self-published.
What I got for my money …
Once I ordered my Sell Sheet from Bowker (the price was $99), I filled out a questionnaire and then was connected to Bella at Smith Publicity, who took a look at my project and introduced me to Marissa. Marissa is the designer who created the actual sell sheet for me.
It takes about two weeks to receive the first draft of your sell sheet. Two rounds of editing if needed and included in the $99 price tag. After consulting with an advisor, I decided I did not need any editing done.
I did, however, contact Marissa when I received the great review from Titan Literary, and she was happy to incorporate that into the sell sheet as well.
Here is my sell sheet for Montagnard …
If you want to take a better look, you can download the pdf version by clicking here. Feel free.
For those of you trying to get good reviews for your books, sell sheets help reviewers keep track of crucial book information and understand more about a book. They’re also helpful for visualizing your full book profile. A well-designed sell sheet is an essential and highly versatile marketing tool. If you are a new author, I would recommend giving the idea serious consideration. If you are s seasoned pro, I am sure you are already making good use of the concept.
And, if you enjoy reading a good action-adventure story, check out my new novel, Montagnard, on Amazon.com! It’s getting really great reviews.
I also hope you will take some time to check out some of my other “blog posts by clicking here!